Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages

Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages

Founded in 2007, 1xWager is a fast-growing company in the sports activities wagering space, with a system focused on providing the maximum number of events and the best level of localisation.

We swept up with the company’s Mind of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and public media opportunities in 2018, and planning for this summer season’s FIFA World Glass in Russia.

SBC: What are the biggest lessons learned you have learned, and what exactly are your key goals for 2018?

EK: On the main one hand, days gone by 12 months for our company turned out to be very extreme, but on the other hands it turned out to be rich in all types of achievements and, of course, lessons. As the most important thing, our strategy for creating a bookmaker product with the utmost number of events, markets, and the best chances has been worth it.

We understand that we established a very advanced for the whole bookmaker companies’ market and, first, for ourselves. It isn’t easy to provide bets on so many events in sports and live sections at such chances. I could say more; for some present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that we need to offer customers only a very important thing.

In many ways, our product is actually unique and it is developing with an unprecedented swiftness. I believe that’s why users from across the world choose our bookmaker company with increasing regularity.

The second important lesson for our company was that by creating a high-quality bookmaker product, you feel interesting not and then regular users, but also to partners who will be ready to build their business in this field. This year, we observed a great interest inside our platform, so we’ve seriously considered the introduction of an independent b2b direction.

SBC: The World Glass is defined to provide a key battleground for bookmakers in 2018; given that your system has been translated in 49 languages, do you consider localisation will be a stand out feature for 1xWager?

EK: The World Cup is a significant event for just about any bookmaker company. Particularly when it takes put in place a country what your location is the main at the marketplace. I believe that we are well prepared for this event and look forward to serious growth and attracting a wide array of users from all over the world.

Of course, now the fact that our platform is translated into 49 languages (at the start of 2018 you will see 52 of these already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I could say that no bookmaker company can boast such a number of localizations which degree of service. Certainly, this can be an outstanding feature of the 1xbet bonus şartları system, which can only help us to develop success further.

SBC: You have positioned great emphasis on offering more payment types and currencies than your competitors; how important is it to cater for different deposit and withdrawal preferences, especially in the best CIS locations?

EK: Stable and various payment methods are essential parts of the service of any bookmaker company. And the more of these – the far more convenient it is for the user in virtually any market. Nowadays, we also surpass any competitor at the number of integrated payment systems.

We are always ready to offer the maximum number of methods to deposit an account and withdraw for customers in virtually any market. We think about this to participate our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first to provide customers with this service. By the way, we will also be the first to open up a bookmaker office on the Moon and Mars.

SBC: How can you effectively utilise your sponsorship of La Liga to promote 1xBet products ahead of next summer season’s showpiece event?

EK: Next season, we have very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the British Premier League and a number of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Glass, we will surely form our marketing activities taking this event into account.

SBC: Social networking has been earmarked as an essential component of World Cup promotion; will there be a plan in place for 1xBet in this field?

EK: Obviously, yes. As you can see, 1xBet is very active in the online marketing area. We spend a huge amount of effort and money on advertising using all popular systems and sites. However, the options of SMM-promotion for bookmakers are extremely limited in comparison to other styles of business. However, our company will use any opportunities in this area.

1xBet will take two stand approach to successful ICE exhibition

1xBet will take two stand approach to successful ICE exhibition

1xBet showcased its B2B product for the very first time at last month’s Snow exhibition, before introducing its one-year old affiliate program to marketplaces across Asia, Africa, Europe, and Latin America.

Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the Western operator said the results of the exhibition got “exceeded all expectations”.

The 1xBet press service said: “So how exactly does 1xWager stand out from the other exhibitors? 1xBet is one of the few companies that are successful on the B2C market, and it now has a high-quality product to provide affiliates of the company. We can say confidently that customers are certain to get precisely what they want.

“The outcome of the exhibition exceeded all our expectations: there was a lot appealing inside our product and useful contacts were made. This networking was beneficial not only for 1xWager, also for other exhibitors and visitors.”

Meanwhile, 1xBet supported its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the company met with current affiliate marketers to discuss fresh ideas and new proposals to improve the quality of products and services within its Affiliate Program.

The statement continued: “This season, affiliates from around the globe visited our stand. During the exhibition, we met with our established partners and made home based business connections with site visitors and other exhibitors. We hope that these exchanges will grow into long-term mutually beneficial interactions.

“Over a brief time, we’ve introduced ourselves and our Affiliate Program to marketplaces across the globe. A lot of successful work is being done to attract traffic from Asia, Africa, Europe, and Latin America. Furthermore, we are positively submitting applications and gradually getting licenses to operate in a variety of countries.”

With just a few days to go before start of ICE London (6-8 Feb), the sponsors of London Baby have embraced the growing ‘buzz’ across the world’s biggest video gaming exhibition.

Once again, SBC has joined causes with iGaming Business to web host #londonbaby2018, the biggest marketing party on the first nights the exhibition (6 February), kept at the beautiful Café de Paris.

While blockchain technology and the opening of the US gambling market are anticipated to garner significant attention at Snow and networking celebrations across the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key subject of interest.

This was after each of the sponsors of London Baby was asked to predict the actual industry ‘buzzword’ or ‘buzzwords’ would be because of this season’s event.

Alex Inglot, Director of Marketing communications for Sportradar, said: “This season qual o codigo da operadora claro, a lot of attendees and many debates will focus around what may or might not happen in the US this year in relation to sports betting.

“The Supreme Court’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, state regulators, existing US casinos and operators, international providers, suppliers and undoubtedly the US community.

“It is extremely difficult to predict what the ultimate verdict will be, but many at ICE will already be situation planning and looking to get a read from others going to the ExCeL this Feb.”

Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Personalized engagement and implementation of data-driven customer value management will be a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they are doing.

“The leaders in igaming, and especially sports betting, will not be the companies with innovative technology (however controversial it could sound to the reader) but those companies, which through the years of operation, were able to collect large volumes of data.

“As my colleague and good friend Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the King’. But my place, which is at the intersection of looking for the best new opportunities and ensuring they move the smell test trained me, is that the largest opportunities rest in the hands of these companies who become data centric in their customer approach.

“The firms which hold data and can make their machines analyse data and determine what to do, based on this content of the info and its range without specific instruction, will become as unreachable to the rivals as eBay to the new WordPress start-up.

“The firms keeping big data can still generate correct customer behavior even with the uncertain parts of data because of its cumulative nature. In my own view, the future ‘Amazons’ of sports betting will be a different variety of companies. Such companies are still seated in the duck blind unaware that one move can transform the position quo.”

Thomas Nielsen, Head of Game Licensing at Magnet Video gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the picture so quickly, it has already asserted its game-changing benefits to such an level that longevity is undeniable.

“Much like all buzzwords, interest within the general public site will inevitably wain but within business and especially inside our industry, blockchain is gathering momentum all the time.

“It is providing transparency, accountability and decentralisation in a way that many are getting in touch with groundbreaking and, unlike many buzzwords that have come and gone, blockchain gets the potential to essentially anchor itself.

“It can do a lot more than just record monetary transactions – we’ve witnessed the inceptions of corporate alliances, start-ups and initiatives all off the trunk of blockchain, and it evidently has the capacity to transform just how many sectors operate.”

Adriaan Brink, Creator and CEO of BetterBetting, said: “Crypto. The world of digital money is leading to disruption across many industries, including betting. It has been impossible to ignore to buzz around Bitcoin and Ethereum and the rise of new cryptocurrencies.

“The idea of a developing a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting offers that, providing an innovative, decentralised sports wagering system, facilitated through use of the BETR token.

“Getting rid of friction, while providing transparency and fairness for a bet between two people who’ve no relationship with one another, will change just how betting works for everyone.”

Evgeniy Kiriushin, Head of Business Development for 1xWager, said: “1xBet always goes into step with the rapidly changing world. We consider the buzzwords for the previous, and another yr, are ‘higher, faster, and more powerful’.

“We are residing in a dynamic and high-tech world; information is ubiquitous, and you will place a wager, make a payment or transfer money just using a mobile phone and wi-fi.

“For our companions, it is actually important that statistics are updated as often as you possibly can – using our very own partnership, program companions can see up to date of statistic each hour.”

New 1xBet marketing promotions put different spin on deposit reward model

New 1xBet marketing promotions put different spin on deposit reward model

Western european wagering operator 1xBet has put a fresh spin on the outdated deposit bonus model by supplying a collection of new special offers to its customers including Lucky Fri and x2 Thursday.

All the ones that make a deposit on a Friday will be treated to a repeat 100% deposit reward on the same day, while those who deposit on the Wed state the same prize, supposing they participated in ‘Lucky Fri’ the previous week and didn’t withdraw the amount of money.

The maximum bonus amount is $100, which will be acknowledged to the customer’s accounts automatically after the deposit is manufactured, but only if all the account details are completely completed. To be eligible for withdrawal, the bonus amount must be wagered at least 3 x with odds of at least 1.40.

In the mean time, 1xWager has also added another ongoing monthly advertising called Accumulator Fight. Long odds and a higher number of selections is the name of the game, as the person who gathers the most points from an individual accumulator will land a award.

For each earning bet, which must be produced on three or more selections with the very least stake of €2, individuals will be ranked on the live leaderboard according to the following formula: (amount of occasions in the accumulator bet * overall odds) + stake amount /100.

Eugene Kiryukhin, 1xWager’s Director for Development of International Partners, commented: “1xBet is known because of its fantastic bonus deals and an enticing commitment program. The company has become an industry leader thanks to its selection of betting marketplaces and variety of offers and special deals.

“1xWager regularly introduces new bonuses which are an instant hit with its players. A couple of short-term promotions which are active in one day to 1 month and long-term special deals which last for over a month. There’s also limited availability bonus deals and promotions dedicated to a particular sporting event or competition.”

Industry giants headline shortlists for SBC Awards 2018

Industry huge bet365 will be hunting a famous fifth consecutive Bookmaker of the entire year title at this 12 months’s SBC Awards, but an array of big hitters will be ready to take the show before more than 700 guests at a stunning London venue – The Artillery Garden at the HAC.

The shortlists for the 38 awards were verified this week by SBC Occasions, with bet365 once again area of the combat for the evening’s top honor on Wednesday 4 Dec.

Vying with bet365 will be 10Bet, Betsson Group, BetVictor, LeoVegas, The Celebrities Group, Vbet and Sky Wager, who will also rival the Stoke-based bookmaker for just two of the other big prizes available – Soccer Bookmaker of the Year and Racing Bookmaker of the Year.

Sky Bet is one of 11 companies in the race for five or more awards, alongside Betsson Group, LeoVegas, BetConstruct, Sportradar, OPTIMA, 1xBet, Betgenius, FSB, Golden Competition and SG Digital.

Four of the illustrious group – BetConstruct, FSB, SG Digital and OPTIMA, will contest both Standalone Platform Supplier and Sportsbook Provider of the entire year prizes.

1xWager will be wishing to achieve the Rising Celebrity in Sports activities Betting category, in which it will rectangular off with Coingaming, Coolbet, Superstar Sports, Argyll Entertainment, Novibet, MansionBet and Mr Green.

Mr Green, a recognized innovator in both player safety and the fight against problem gambling, may also be up for Best Affiliate Partner Structure, before defending its Socially Accountable Bookmaker of the entire year name against Betsson Group, LeoVegas, Sky Wager, Kindred Group and Danske Spil.

The much coveted Affiliate of the Year prize will dsicover the holders Better Collective try to fend of competition from three of last year’s runners up – Catena Mass media, Checkd Press and Livesport Mass media, as well as Apsley, KAX Media, Matching Visions and Skores Ltd.

In the mean time, to tag the launch of CasinoBeats and last month’s inaugural CasinoBeats Summit, there will be yet another five prizes devoted to the modern casino http://1xbetpt.top/ sector.

This includes the headline Casino Operator of the Year award, that the next 10 companies have been shortlisted – LeoVegas, Betsson Group, SkillOnNet, Global Video gaming, Videoslots, Alea, Nektan, GoWild Gaming, MinoTauro Press and Twin.

Choosing from these shortlists only, the 12 Operator/Affiliate Awards will be placed to a vote by anyone who attended this yr’s Betting on Soccer and Betting on Sports meetings, while nominees for the 20 Provider Honours and five Casino Beats Awards will be assessed by a -panel of judges. You will see an individual Leader of the Year reward announced on the night time, which earned’t include a shortlisting stage.

To start to see the shortlisted companies for each of the honours, just click here.

All attendees will also be treated to a champagne and cocktail reception, an exclusive three-course seated dinner and unlimited wines, beverage, spirits and mixers up for grabs, as well as the wedding ceremony itself and evening entertainment from a renowned London DJ.

There are also lots of VIP furniture still available, which come with the best possible table location, company branding, five extra bottles of champagne and an ardent desk waiter.

Anyone desperate to reserve individual seat tickets or furniture for the SBC Honours 2018 (#sbcawards2018), email sales@sbcgaming.com  for more information.

For those desperate to enquire about sponsorship opportunities at the function, please also e mail us on a single address.

Inbet’s White Label system gets Spinomenal content boost

Inbet Games has added more than 100 online games to its white label system through the integration of content from Spinomenal.

Spinomenal is a Maltese-based gaming software aggregator that provides suppliers and providers with a huge selection of online flash games from trusted third-party content providers through an individual integration.

Every month, Spinomenal’s fast growing portfolio, which includes new releases Demi Gods II and Lilith’s Interest alongside the likes of Divine Forest, Reviving Love, Tiki Rainbow and Hunting Treasures, will be updated with at least one newly released game.

All video games will immediately become designed for Inbet’s online casino companions including PariMatch, Fonbet, Vbet, Altenar, EvenBet Gaming, Digitain, BetConstruct, VSoftCo, Marathonbet, Novibet and 1xBet.

Inbet’s Video games’ constantly growing Turnkey and White-Label solution for online functions now comprises more than 600 types of slots, casino, betting and lottery games.

Pavel Korolev, Business Development Director for Inbet Games, said: “We treat this business offer with Spinomenal as a great opportunity that will enrich our online video gaming portfolio, and one which will increase our customers’ earnings by getting more players with an extremely diversified, entertaining gaming content.”

All Inbet’s games are tailored with a unique mathematical engine to provide their clients with a cutting-edge product to meet their specific market requirements.